With Brief, instead of writing a detailed prompt, you can input a short creative brief — a concise description of a campaign idea, brand mood, or concept direction. Pimento then automatically generates 10 distinct image prompts based on that brief, each exploring a different angle, composition, or interpretation.
🎯 Why It Matters for Marketing
This feature is designed to support early-stage creative ideation and concept exploration — especially when you don’t yet know exactly what you want to create. It helps your team:
Visualize a campaign direction before committing to production.
Explore multiple creative interpretations of a single idea in seconds.
Bridge the gap between strategy and execution by transforming marketing vision into visual assets.
Speed up brainstorming for moodboards, ads, product imagery, or branding.
✅ Key Benefits
No need to write complex prompts — the brief is written in your language, not a designer’s or a prompt engineer’s.
Creative flexibility — test different visual styles, moods, or audiences instantly.
Faster decision-making — reduce back-and-forth between creative and marketing.
Stronger alignment between brand strategy and design direction.
Examples based on use cases
Below are examples of brief you can use depending on the use case you're facing.
Brand Launch
Brand Launch
Create visuals for the launch of a new eco-conscious skincare brand targeting Gen Z. The brand tone is clean, confident, and rooted in nature without feeling cliché. Think earthy palettes, fluid shapes, and a modern minimalist edge.
Rebranding
Rebranding
Visualize a rebranding campaign for a neighborhood coffee shop that’s evolving into a lifestyle brand. The new look should feel artisanal yet aspirational — a fusion of vintage charm and modern design with warm tones and handwritten elements.
Social Media Campaign
Social Media Campaign
Generate visual content ideas for a luxury fitness and wellness app targeting high-end clientele. The imagery should feel premium, sleek, and calming — think dark neutrals, soft lighting, and empowering taglines.
Packaging Design
Packaging Design
Concept visuals for the packaging of a bold, experimental soda brand with weird flavors and Gen Z appeal. It should feel maximalist, chaotic-good, and unapologetically fun — unexpected color combos and quirky typography encouraged.
Billboard Ad
Billboard Ad
Design an outdoor billboard for a new urban electric bike brand. It should stop people in their tracks — combining urban grit with slick product shots, bold copy, and a sense of unstoppable forward motion.
Campaign Launch
Campaign Launch
Create a visual campaign for a digital mental wellness platform focused on Gen Z and creatives. The tone should be soft, expressive, and inclusive — embracing raw emotion with hand-drawn textures, gradients, and a warm pastel palette.
Brand Story
Brand Story
Visualize the mood of a sustainable streetwear brand inspired by nature, skate culture, and climate activism. Combine rugged outdoor textures with urban backdrops — think Patagonia meets Off-White with an activist twist.
Brand Identity
Brand Identity
Generate branding ideas for a new AI platform made for creative professionals. Visuals should blend futuristic tech with handmade artistry — sleek UI overlaid with sketchbook scribbles, gradients meeting textures, human meets machine.
Examples with Pimento Styles
Below are some brief examples you can use with styles from our Library.
Photo Realistic
Photo Realistic
This campaign is about capturing honest, unstaged moments in real environments — everyday scenes made beautiful through observation, not curation. The aim is to build trust and emotional relatability for lifestyle or tech brands by leaning into the rawness of real life. Our audience: Gen Z and millennial consumers craving transparency and authenticity.
Hyper Resolution
Hyper Resolution
We want to showcase beauty and brilliance through extreme clarity — zoomed-in textures, hyper-detailed surfaces, almost tactile imagery. This campaign elevates quality as an experience in itself, whether for skincare, hardware, or luxury products. Targeted at design-savvy buyers who equate sharp detail with excellence and credibility.
Studio Shot
Studio Shot
Imagine products — or pets — treated like fashion icons in a high-end studio shoot. We’re highlighting charm and quality through pristine lighting, perfect form, and playful elegance. Designed for boutique, pet, or lifestyle brands speaking to affluent shoppers and digital natives who love shareable, styled visuals.
Fish Eye
Fish Eye
This is a dynamic, distorted look at city life — full of energy, rebellion, and warped perspective. Aimed at youth culture brands and urban fashion, the campaign should reflect fast-paced movement, street energy, and immersive storytelling. We’re speaking to skaters, sneakerheads, and creative Gen Zers in the heart of the action.
Cinematic Warmth
Cinematic Warmth
We’re telling visual stories that feel like scenes from an indie film — golden light, quiet intimacy, and the warmth of everyday love. The goal is to create emotional depth for lifestyle, wellness, or relationship-centered brands. This is for thoughtful consumers who value meaning over polish and narrative over noise.
Ethereal
Ethereal
This brand world should feel like a daydream — weightless, poetic, and serene. Designed for wellness, mindfulness, or beauty products, the campaign needs to create emotional escape through soft textures, haze, and magic. We’re reaching overstimulated professionals, gentle creatives, and those seeking visual calm in a loud world.
Golden Memories
Golden Memories
We’re channeling timeless elegance through vintage tones and portraiture that feels like it came from another century. Perfect for luxury fashion or heritage brands, this campaign connects deeply with those drawn to legacy, nostalgia, and romance. The audience values craft, tradition, and emotional richness.
Golden Siesta
Golden Siesta
Think slow moments, soft light, and emotional comfort. This campaign should feel like stepping into a still afternoon — ideal for home goods, coffee, or editorial storytelling. It’s about elevating simple rituals into sensory experiences, targeting cozy aesthetes, lifestyle fans, and creative consumers who appreciate the art of slowing down.
Electric Motion Blur
Electric Motion Blur
This brand runs on speed. Every visual should feel like momentum — blurred lights, fast steps, instant impact. Perfect for streetwear, energy drinks, or culture brands tapping into youth and movement. We’re targeting digital natives, hypebeasts, and those who live life on 2x speed.
Retro Interior Design
Retro Interior Design
We’re visualizing spaces with soul — curated chaos, nostalgic palettes, and furniture that tells a story. The goal is to anchor a brand in warmth and individuality, ideal for interiors, vintage retail, or editorial storytelling. The audience: collectors, creators, and those who express identity through environment.
Dark Urban Elegance
Dark Urban Elegance
This campaign lives at night — it’s all shadows, polish, and presence. Aimed at luxury, fragrance, or fashion brands, we’re telling moody stories that whisper confidence. This is visual minimalism with bite, made for the style-conscious, city-dwelling consumer who prefers edge over excess.
Modern Analog Photography
Modern Analog Photography
Strip away perfection. These visuals should feel raw, real, and human — like stories captured mid-breath. Ideal for nonprofit, documentary, or purpose-driven brands, the campaign speaks to audiences who want to feel something true. Black-and-white tones help focus the soul, not the surface.
Chiaroscuro
Chiaroscuro
This is about tension, light, and mystery. Use deep shadows and sharp highlights to craft emotional narratives. Ideal for art direction, fragrance, or high-drama editorial work, the campaign targets audiences who love visual storytelling with depth, darkness, and a sense of the unknown.
Neon Lights
Neon Lights
Design a world that only comes alive after dark — full of color, buzz, and nightlife energy. This campaign is perfect for music, nightlife, and fashion collabs aiming to connect with youth culture. Think electric cities, late nights, and unapologetic vibrance made for digital and club-savvy audiences.
Purple Summer Vibe
Purple Summer Vibe
Bring summer to life — bold drinks, bright colors, and poolside fantasy. The campaign should feel juicy, fun, and a little over-the-top, ideal for beverage or lifestyle brands crafting vacation-in-a-glass experiences. Targeted at social sharers, dreamers, and those chasing heat and fun all year long.
Example with characters
Below are example of funny briefs you can use with a character model.
Teen fashion rebel in Paris
Teen fashion rebel in Paris
Create a portrait of a rebellious teen fashion designer in Paris. Think thrifted clothes, dyed hair, sketchbooks, and a cigarette dangling from one hand.
Female space-tech CEO
Female space-tech CEO
Visualize a female CEO of a futuristic space exploration company. Confident, sleek wardrobe, metallic fabrics — like a real-life Bond villain in a good way.
80s horror movie heroine
80s horror movie heroine
Design a fictional 80s horror movie poster with the main character in focus — a fearless girl with a flashlight, messy ponytail, and blood-spattered sneakers.
Modern digital witch
Modern digital witch
Create the look of a modern witch who blends herbalism with digital spells. Earth-tone fashion, layered fabrics, crystals, and a tablet in hand.
Hyperpop artist
Hyperpop artist
Generate a character design for a hyperpop artist. Neon-drenched makeup, outlandish clothes, expressive face — chaotic but magnetic energy.
Noir detective
Noir detective
Illustrate an old-school detective from a noir story set in a snowy city. Trench coat, grizzled face, and cigarette smoke curling in the cold air.
Robot art teacher
Robot art teacher
Create a character portrait of a gentle AI robot that teaches art to children. Soft, kind eyes, pastel metallic body, holding a crayon drawing.
Berlin runway model
Berlin runway model
Visualize a fashion model styled for an avant-garde runway in Berlin. Sculptural outfit, abstract makeup, and deadpan expression.
Warrior-turned-librarian
Warrior-turned-librarian
Design a character for a fantasy RPG — a retired warrior-turned-librarian. Weathered face, ornate armor pieces repurposed as book holders.
Steampunk barista
Steampunk barista
Illustrate a hyper-detailed barista in a steampunk café. Goggles, tattoos, gear-laden apron, and a mechanical espresso arm.